About Us

About The Salty Rascals

The Salty Rascals is an Australian kids swimwear label created by designer Jenna Habgood, inspired by a lifelong love of the beach, the ocean, and salty days spent outdoors.

Designed for little legends who live for sand between their toes and sun on their backs, The Salty Rascals is all about sun-safe swimwear with cool, funky designs for rad kids who love to play hard and explore freely. Our pieces are made with both style and protection in mind, because fun in the sun should always be safe.

From swimwear to must-have beach essentials, The Salty Rascals stocks everything your little rascals need for beach life, whether they’re splashing in the shallows, chasing waves, or soaking up coastal adventures.

We’re here for bold prints, practical designs, and carefree beach vibes.

Made for kids who were born to be salty.